Innovations within the PCR plastic packaging industry are making waves, particularly through strategic partnerships aimed at enhancing the sustainability and functionality of packaging solutions. For example, collaborations among major players in the personal care industry have led to the development of colorless personal care bottles made entirely from PCR materials, designed to be fully recyclable. Despite these innovations, the industry faces significant challenges, including the high costs associated with sourcing and processing PCR materials and the ongoing issues with the availability and quality of recyclable feedstock. These challenges are compounded by the fact that current recycling systems are not fully equipped to handle the increasing demand for high-quality PCR materials, with only a small fraction of potential PCR feedstock being recycled effectively today​ (Mordor Intel)​​ (Atlantic Packaging)​.